Privacy policy
Last updated: August 31, 2026
Bynelo (“we,” “us,” or “our”) operates this online store and website (the “Services”) from Nigeria and serves customers in the United States and other countries.
This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit our website, create an account, place an order, contact us, or otherwise use our Services.
By using our Services, you acknowledge the practices described in this Privacy Policy.
1) Information We Collect
Depending on how you interact with Bynelo, we may collect:
- Contact information: your name, email address, telephone number, billing address, and shipping address.
- Payment information: payment and transaction details processed through our payment providers. We generally do not store your full payment card information.
- Account information: such as your username, password, and preferences if you create an account.
- Order information: products viewed, items added to your cart or wishlist, purchases, returns, exchanges, and related communications.
- Customer support information: information you provide when you contact us about an order or other matter.
- Device and usage information: such as IP address, browser type, device information, pages viewed, and interactions with our website.
- Information collected through cookies and similar technologies: as described below.
We collect only the information reasonably necessary to operate our business, provide our Services, process orders, communicate with customers, and meet our legal and business obligations.
2) How We Collect Information
We may collect personal information:
- Directly from you, such as when you place an order, create an account, contact us, or subscribe to marketing communications.
- Automatically, through cookies, pixels, analytics tools, and similar technologies when you use our website.
- From service providers and business partners that process information on our behalf, such as payment processors, shipping providers, analytics providers, and ecommerce technology providers.
3) How We Use Your Information
We may use personal information to:
- Process and fulfill orders, including payments, production, shipping, returns, and customer support.
- Provide and improve our Services, including maintaining accounts, remembering preferences, and improving website functionality.
- Communicate with you, including sending order confirmations, shipping updates, customer service messages, and other transactional communications.
- Marketing: send promotional emails or SMS where you have consented or where otherwise permitted by law, and provide relevant advertising.
- Security and fraud prevention: detect, prevent, and investigate fraud, abuse, unauthorized transactions, and other security issues.
- Legal and compliance purposes: comply with applicable laws, regulations, legal processes, and legitimate business requirements.
4) How We Share Information
We may share personal information with service providers and other parties when reasonably necessary to operate our business, including:
- Ecommerce and technology providers, including Shopify.
- Payment processors that process transactions on our behalf.
- Shipping and fulfillment providers that manufacture, process, and deliver orders.
- Analytics and technology providers that help us understand website usage and improve our Services.
- Marketing and advertising providers, where permitted by law and consistent with your choices.
- Customer service providers that assist us in supporting customers.
- Government authorities, regulators, courts, or other parties when required by law or when reasonably necessary to protect our rights, customers, or business.
We do not sell your personal information for money.
Where applicable law uses broader definitions of “sale” or “sharing,” including certain targeted advertising activities, your rights may be described in the U.S. State Privacy Rights section below.
5) Cookies & Similar Technologies
We use cookies, pixels, analytics tools, and similar technologies to:
- operate and secure our website;
- remember preferences;
- understand how visitors use our Services;
- improve website performance; and
- measure and deliver advertising where permitted.
You may be able to manage or disable cookies through your browser or device settings. Some website features may not function properly if certain cookies are disabled.
6) Children's Privacy
Our Services are not directed to children under 13, and we do not knowingly collect personal information from children under 13.
If you believe that a child under 13 has provided personal information to us, please contact us so that we can review and delete the information where appropriate.
7) Data Security & Retention
We use reasonable administrative, technical, and physical safeguards designed to protect personal information.
However, no method of transmitting or storing information online can be guaranteed to be completely secure.
We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including fulfilling orders, providing Services, resolving disputes, maintaining business records, and complying with legal, tax, accounting, and other obligations.
8) Your Communication Choices
Marketing Emails & SMS
You may unsubscribe from promotional emails or SMS messages by following the unsubscribe instructions included in those communications.
Even if you opt out of marketing communications, we may still send you transactional or service-related messages, such as order confirmations, shipping updates, account notices, or customer service communications.
9) U.S. State Privacy Rights
Depending on where you live and whether the applicable law applies to our business, certain U.S. state privacy laws may give you rights regarding your personal information.
These rights may include, where applicable:
- Access/Know: request information about the personal information we collect and, in certain circumstances, obtain a copy of that information.
- Delete: request deletion of certain personal information.
- Correct: request correction of inaccurate personal information.
- Opt out: opt out of certain processing for targeted advertising or, where applicable, the sale or sharing of personal information.
- Non-discrimination: exercise applicable privacy rights without unlawful discrimination.
Some rights are subject to exceptions and limitations under applicable law.
California Residents
California residents may have additional rights under the California Consumer Privacy Act (CCPA), as amended.
Where applicable, we will honor legally recognized opt-out signals such as Global Privacy Control (GPC) for purposes required by law. California and other states may have different rules regarding targeted advertising, sale/sharing, and universal opt-out mechanisms.
We do not currently offer financial incentives in exchange for personal information.
How to Exercise Your Rights
To submit a privacy request, email:
Please include “Privacy Request” in the subject line and clearly describe the request you are making.
We may need to verify your identity before completing certain requests. Where permitted by applicable law, you may also use an authorized agent to submit a request on your behalf.
We will respond within the time required by applicable law.
Do Not Track
Browser “Do Not Track” signals are not universally standardized. We do not currently respond to DNT signals as a general matter. Where required by applicable law, we will honor recognized opt-out preference signals such as GPC.
10) Shopify — Our Ecommerce Platform
Our online store is powered by Shopify, which provides ecommerce infrastructure and may process personal information on our behalf, including information necessary for hosting, checkout, analytics, security, and fraud prevention.
Shopify's own privacy practices are described in Shopify's Privacy Policy and related privacy resources.
11) Location of Processing
Bynelo operates from the United Kingdom and Nigeria.
Our service providers and technology partners may process personal information in the United States, Nigeria, and other countries where they operate.
As a result, your personal information may be transferred to and processed in countries outside the country where you live.
Where required by applicable law, we will take appropriate steps regarding such processing and transfers.
12) Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our business, Services, technology, or legal requirements.
When we make changes, we will post the updated version on this page and update the “Last updated” date above.
13) Contact Us
If you have questions about this Privacy Policy or wish to exercise an applicable privacy right, please contact us:
Email: sales@bynelo.com
United Kingdom:
49 Christie Road
London E9 5EA
United Kingdom
Nigeria:
25 Alhaji Jimoh Street, Off Adeniyi Jones
Ikeja, Lagos
Nigeria
WhatsApp: +44 750 247 5372